A Theoretical Framework of Customer Knowledge Management (CKM) for Value Creation

Tags

Customer Engagement, Customer Knowledge Management, Value Creation

A CKM Study integrating the Concepts of Customer Knowledge Management and Customer Engagement

Change Management: An International Journal, Volume 15, Issue 3, September 2015, pp.17-27.  September 29, 2015

Customer-Knowledge-Management (CKM) concept emerges as a crucial element for customer-oriented value creation. CKM is important for collecting, collaborating, compositing and communicating customer knowledge.