喝可樂可以快樂 廣告威力無窮
Hong Kong Economic Journal Monthly, Issue 453
Photo souce: morallymarketed.com
小時候，頭腦中總是迴盪着「可口可樂」的廣告歌，其中幾句歌詞：“I’d like to buildthe world a home and furnish it with love ⋯⋯and I’d like to buy the world a Coke and keepit company”，彷彿在誘導少不更事的我：「只要喝可口可樂，就會擁有一個幸福的家。」那時家境清貧，一家人擠在一個小房間裏，白天爸媽出外工作，孩子們從上小學起就要自己照料自己。…..
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