The power of Viral Marketing – Open Happiness by Sharing CocoCola (Special Online Edition)【特稿】喝可樂可以快樂+廣告威力無窮

【特稿】喝可樂可以快樂+廣告威力無窮

Photo source: hkej.com

可口可樂創造了很多膾炙人口的經典宣傳口號。「Always Coca-Cola」和「Open Happiness」就是可口可樂分別於上世紀九十年代和二千年代推出的主題廣告口號。…..

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The power of Viral Marketing – Open Happiness by Sharing CocoCola 喝可樂可以快樂 廣告威力無窮

喝可樂可以快樂 廣告威力無窮

Hong Kong Economic Journal Monthly, Issue 453

Photo souce: morallymarketed.com

小時候，頭腦中總是迴盪着「可口可樂」的廣告歌，其中幾句歌詞：“I’d like to buildthe world a home and furnish it with love ⋯⋯and I’d like to buy the world a Coke and keepit company”，彷彿在誘導少不更事的我：「只要喝可口可樂，就會擁有一個幸福的家。」那時家境清貧，一家人擠在一個小房間裏，白天爸媽出外工作，孩子們從上小學起就要自己照料自己。…..

More..The power of Viral Marketing – Open Happiness by Sharing CocoCola